Case Study: By the Yard creates a streamlined e-commerce experience with Folklore Digital

By the Yard launches a streamlined e-commerce site with Folklore Digital

Folklore Digital was hired by By the Yard, a company needing to update its e-commerce website to better reflect its new branding and provide a modern, mobile-friendly shopping experience. The challenge was to create a site that more effectively sold their products online and did justice to their incredible product and manufacturing process.

The solution from Folklore Digital was a streamlined, beautiful eCommerce site built on WordPress using a Divi theme builder and integrated with BigCommerce. They redesigned the user experience and visual design, created a content matrix, and implemented advanced product filtering. The result was a simplified site experience that allows By the Yard's products to shine and provides a shopping experience that rivals their showroom floor.

By the Yard