Case Study: S&G achieves a trusted, growth-ready brand with Folk

S&G builds a trusted brand foundation with Folk

The customer, S&G, was an upstart commodities trader that needed to establish a foundational brand to generate immediate trust and make its mark in the industry. The vendor, Folk, a branding and design studio, was engaged to provide a comprehensive visual identity solution.

Folk developed a complete branding package for S&G, including a traditional monogram logo, brand guidelines, stationery, apparel, and illustrative graphics. The solution was crafted to give the new company a timeless and established feel while visually communicating its flexibility and creative approach. The vendor's work provided S&G with a solid brand foundation poised for future growth.

S&G