Folk
16 Case Studies
A Folk Case Study
Oak Investment Real Estate, a startup brokerage in Omaha, Nebraska, needed branding to firmly establish itself in the local real estate market. They partnered with the vendor Folk, a branding and design studio, to develop the foundational brand strategy and identity required for their launch.
Folk implemented a comprehensive solution that included brand strategy, logo design, and marketing templates. They created a sophisticated yet approachable brand identity with a nature-inspired color palette and patterns, symbolizing the customer's commitment to growth. This new branding was successfully applied across business stationery, collateral, signage, and the company website, providing a strong foundation for the startup's market entry.