Case Study: Lula B’s builds a playful, memorable breakfast brand with Folk

Lula B’s launches a playful modern brand with Folk in Downtown Omaha

Lula B's, a new breakfast and brunch restaurant in downtown Omaha, needed to develop a complete brand identity to increase awareness and stand out. They engaged the vendor Folk, a branding and design studio, for services including logo design, brand guidelines, and copywriting.

Folk created a playfully modern identity centered on bolding the "B" in the name to highlight its offerings of Breakfast, Brunch, and Bar. The solution included an optimistic color palette and layered typography, resulting in a colorful and energetic brand system. This new branding made the restaurant memorable for customers and provided a versatile system for all its communication needs.

Lula B’s