Case Study: Kind Habits builds a focused brand identity with Folk

Kind Habits builds a focused brand identity with Folk for millennial parents

Kind Habits, a Colorado-based parenting support resource, sought a focused brand identity to help propel their business to the next level. They engaged the branding and design studio Folk for this project, which included comprehensive work such as logo design, brand guidelines, and collateral.

Folk developed a new visual identity for Kind Habits by conducting research to understand the needs of their target audience, millennial parents. The solution included an approachable logo, a warm color palette inspired by Colorado nature, and friendly illustrations. This new branding was expressed across various materials to establish a consistent and effective brand strategy. A representative from Kind Habits stated that Folk's quality and thoughtfulness successfully bridged knowledge gaps and focused the business.

Kind Habits