Case Study: Dundee Popcorn builds a distinctive gourmet popcorn brand with Folk

Dundee Popcorn builds a flexible gourmet brand system with Folk across packaging, apparel, and merchandise

Dundee Popcorn, a startup retailer of gourmet popcorn, needed a distinctive brand identity to establish itself in the market and communicate its high-quality, minimal-ingredient product. They engaged the branding and design studio Folk to create a visual identity that would effectively set them apart from competitors.

Folk developed a comprehensive visual identity for Dundee Popcorn, which included logo design, packaging, and merchandise. The solution was inspired by Art Deco and Art Nouveau to achieve a high-quality, non-rustic feel, featuring unique elements like a corn kernel within the logo's letterforms. Folk also created an economical and flexible packaging system to accommodate various flavors. The new branding successfully expressed the product's quality across all customer touchpoints.

Dundee Popcorn