Case Study: Clarkson College evolves its brand with Folk's design system

Clarkson College evolves its brand with Folk while preserving existing logo and color palette

Clarkson College, a private healthcare science college, sought to evolve its visual brand while retaining its built-up equity. The challenge for the vendor, Folk, a branding and design studio, was to embody the college's progressive spirit for the future through a refined design system.

Folk assessed and refined the brand's existing elements, leaving the core logo and colors untouched but injecting energy by simplifying its angular components. The solution was a flexible and consistent design system that could meet the college's wide range of communication needs. Folk successfully created a system that felt fresh yet remained unmistakably Clarkson.

Clarkson College