Case Study: Backswing Brewing builds a standout brewery brand with Folk

Backswing Brewing launches a flexible brand system with Folk

Backswing Brewing, a small business started by three golfers, needed a unique branding and design system to help them stand out in the expanding craft beer market. They engaged the Omaha branding and design studio Folk to develop a comprehensive brand strategy, logo design, and packaging.

Folk developed a strategy inspired by the consistency of golf, creating a simple and memorable logo with motion-inspired typography and a bright red color. The solution included highly visible, three-dimensional wooden tap handles with a flexible sticker system for identifying brews, alongside coordinated keg rings and can labels. This cohesive and functional branding system provided Backswing Brewing with a cost-efficient and impactful identity for growth.

Backswing Brewing