Case Study: Amanda Wakeley modernises its luxury ecommerce flagship with Folk Digital

Amanda Wakeley - Customer Case Study

Amanda Wakeley, the London-based luxury designer, wanted to modernise her digital flagship and move away from the traditional monochrome look common in fashion boutiques. Folk Digital was engaged to deliver a Magento design and build that would better blend content with shopping while reflecting Amanda Wakeley’s “luxury lifestyle” ethos.

Folk Digital created a custom ecommerce store on Magento, designing a mobile-led experience that carried through to desktop with improved navigation and a stronger sense of flow. The solution also introduced brand-led touches such as colour, hidden messages, surprises, and sound elements, resulting in a more characterful, immersive storefront completed in approximately six months.

Amanda Wakeley