Case Study: eFounders streamlines press relations and secures media coverage with folk

The secret tricks eFounders uses on folk to get its startups in the press

The customer, eFounders, faced the challenge of managing its press and influencer relations, which was a tricky and time-consuming process involving sending press releases, following up on articles, and coordinating launches for its ecosystem of startups. They needed a way to centralize and organize their contact list to make communication easier and faster. To address this, they implemented the folk CRM.

The solution from folk provided a centralized and highly customizable platform for organizing press contacts with tags and custom fields. This allowed the team to document interactions, add personal comments for personalization, and collaborate effectively on campaigns. As a result, eFounders could craft more personalized messages, maintain a single source of truth for all team members, and easily manage numerous press campaigns from start to finish within a single workspace.

eFounders

Sarah Barron

Content Manager