Case Study: Sweco achieves 80% full-magazine read-through with Foleon

Sweco drives 80% of readers through its digital magazine with Foleon

Sweco, a company that plans and designs the communities and cities of the future, faced a challenge with low engagement on their traditional email newsletters and website content. They needed a more immersive platform to properly showcase their ambitious ideas and improve reader conversion. They partnered with the vendor Foleon to create a dynamic online magazine.

Foleon provided the solution by enabling the creation of a highly engaging digital magazine. The implementation, which included a strategic opt-in email campaign and a streamlined call-to-action, drove exceptional results. Sweco achieved an 80% click-through rate from email to the magazine, an average reading time of four minutes, and 80% of readers consuming the entire publication from start to finish.

Sweco