Case Study: Sweco achieves astonishing engagement — 80% email-to-magazine CTR and 80% full-read rate — with Foleon

Sweco achieves astonishing engagement results with interactive newsletters

Sweco, a firm that plans and designs communities and cities of the future, was seeing low engagement from traditional email newsletters and website articles and needed a more immersive way to showcase long‑form content. They partnered with Foleon to create an interactive online magazine (with creative execution by RAADHUIS) to better present their ideas and capture audience attention.

Using Foleon's interactive magazine platform and an opt‑in distribution with a single call‑to‑action, Sweco achieved dramatic engagement improvements: an 80% click‑through rate from email to magazine, an average reading time of four minutes, and 80% of readers completing all ten pages. Foleon’s responsive, shareable format and integrations helped deliver measurable results Sweco plans to amplify in future quarterly editions.

Sweco