Case Study: Royal FloraHolland transforms sales presentations into interactive, easy-to-update digital brochures with Foleon

Royal FloraHolland and The Power of Brand-Agency Collaboration

Royal FloraHolland, the world’s largest flower auction house representing over 6,000 growers, needed to modernize a heavily paper- and PowerPoint-based sales process and reduce the maintenance burden of custom web builds. To become more digitally mature and ensure account managers always had an up-to-date, visually engaging sales tool, they turned to Foleon’s platform (with creative partner WijZE) to create an interactive web sales brochure.

Using Foleon, WijZE built a dynamic, media-rich brochure with maps, charts, videos and statistics, while Foleon handled the technical maintenance and compatibility updates. The result: account managers gained a vital, professional sales asset that’s been received exceptionally well internally, clients can make minor edits themselves to save time, and the organization now maintains a single up-to-date publication—reducing editing overhead and speeding collaboration thanks to Foleon.

Royal FloraHolland

Daniëlle van der Peet

Senior Marketing Communication Advisor