Case Study: Lumi achieves 2x faster lead qualification with Foleon

Lumi qualifies leads 2x faster with Foleon

Lumi, a company that facilitates annual general meetings and provides event technology, faced the challenge of presenting their niche product in a more engaging way. They needed to move away from a rigid, predetermined content journey and allow prospects to explore information on their own terms. Prior to using Foleon, their content was scattered and not reflective of their modern brand, making it difficult to break through the noise in a crowded market.

By implementing Foleon, Lumi created a hub for interactive content that enables readers to control their own journey within a single document, significantly decreasing drop-off rates. The solution allowed them to integrate with HubSpot for progressive profiling, which sped up their lead qualification process. As a result, Foleon helped Lumi qualify marketing leads twice as fast, ensured all global content was on-brand across 11 offices, and improved internal efficiency by centralizing information.

Lumi