Case Study: VisitBrabant (destination marketing organization for the Dutch province of Brabant) doubles subscriber count with Foleon's digital publication platform

How VisitBrabant doubled their subscriber count by shifting to digital publications

VisitBrabant, the official destination marketing organization for the Dutch province of Brabant, struggled to engage audiences with a standard newsletter that couldn’t embed videos or showcase rich imagery. To create more inspiring, multilingual content for visitors and local partners, they adopted Foleon’s digital publication platform.

Using Foleon’s responsive, video-capable, multi-language publishing tools — plus onboarding help from Foleon’s designer and support team — VisitBrabant launched online magazines that doubled their subscriber count (100% growth) and surpassed 200,000 page views annually. The publications have increased social shares and partner enquiries, can be translated in a day, and are now a central part of VisitBrabant’s marketing strategy.

VisitBrabant

Pieter Huijsmans

Marketing Communications and PR Manager