Case Study: USA Volleyball achieves mobile-first engagement and captivates young athletes with Foleon

How USA Volleyball caught the attention of young athletes and top professionals alike with their new digital magazine

USA Volleyball, the national governing body for volleyball in the United States, needed to modernize its print magazine to better reach a younger, mobile-first audience after prior apps and digital versions saw low engagement. Working with Trefoil Group, they chose Foleon to translate their publication into a mobile-responsive digital magazine, Your Court, to deliver a more interactive, video-rich experience and gather audience data.

Using Foleon’s platform and templates, Trefoil Group produced and distributed Your Court via email with integrated video, social sharing and analytics; Foleon’s responsive templates and fast customer support smoothed production. The results: 60.4% of users viewed the publication on phone or tablet, average reading time was 3 minutes 30 seconds, 23% of users returned, and nearly half of video viewers watched at least 75% of videos—plus positive member feedback and athlete interest in contributing.

USA Volleyball