Case Study: Pavo (equine nutrition leader) generates 2,150+ leads in 2.5 months with Foleon

How Pavo generated more than 2,150 leads with their white paper

Pavo, a ForFarmers subsidiary and market leader in equine nutrition, needed a dynamic, device-friendly, and measurable alternative to static PDF white papers to better present videos, images and text and to update content easily. In collaboration with Tesselhof Media, they chose Foleon’s responsive digital publications platform to build an interactive white paper about roughage.

Using Foleon, Pavo and Tesselhof Media launched the interactive white paper and generated more than 2,150 leads in 2.5 months; readers rated the publication 8.3/10, 89% said they would like similar content, and 70% viewed it on mobile, with an 89% increase in demand for digital white papers—demonstrating Foleon’s impact on engagement, mobile reach and measurable lead capture.

Pavo

Liselotte Bosch

Content Manager