Case Study: Metis Communications achieves higher-quality leads and deeper content engagement with Foleon

How Metis boosted lead quality after ditching their PDF eBooks

Metis Communications, a strategic communications firm, needed a better way to engage readers and measure content performance after discovering static PDF eBooks offered no insight into how or whether people consumed their content. To boost engagement and gather actionable data without expanding resources, Metis converted its PDF eBook into an interactive digital publication using Foleon.

Foleon quickly transformed the PDF into a branded, trackable digital publication, set up domain and analytics, and integrated lead-capture flows. As a result, Metis can track page-by-page behavior (when readers start, stop, and how long they spend), and has seen strong engagement — nearly 70% of readers reach the last page and average session time is about 3 minutes — while 56% log in with LinkedIn, reducing fake leads and supplying richer contact data.

Metis Communications

Rachel Sullivan

Director of Marketing