Case Study: Lumi achieves 2x faster MQL qualification and engaging customer journeys with Foleon

How Lumi fuels their customer journey with content experiences that convert

Lumi, a global leader in real‑time audience engagement and meeting technology with offices in 11 countries, faced the challenge of making its niche B2B messaging more engaging and giving prospects control over their own journey. To solve this, Lumi chose the Foleon platform to create interactive, on‑brand content experiences (including an eBook on Virtual Meetings) that replace scattered PDFs and external links with a single, dynamic hub.

Using Foleon, Lumi built interactive publications and a central content hub for marketing, sales enablement, internal communications and customer success, integrating with HubSpot for progressive profiling. Foleon’s solution reduced drop‑off, aligned content across all 11 offices, cut internal queries, and — most measurably — sped up lead qualification to MQLs by about 2x.

Lumi

Kerry Leighton-Bailey

Chief Marketing Officer