Case Study: Helvetia creates engaging digital magazine experiences with Foleon

How Helvetia creates impressive online content experiences for its readers

Helvetia, the Swiss insurance group with more than 6,600 employees and 5 million customers, wanted to move its corporate magazine viva beyond a downloadable PDF and print version. Using Foleon, the team aimed to create a more attractive, interactive online reading experience that could better showcase videos, high-resolution images, and other rich media in a linear magazine format rather than a blog-style layout.

With Foleon’s editor and Helvetia-specific templates, Helvetia launched a digital edition of viva that the internal team could manage quickly and in line with the company brand. The results included more than 1,000 visitors for the current issue, an average session duration of over four minutes, and more than 45% of readers accessing the magazine on mobile devices, while employee feedback was consistently positive and showed strong demand for the digital version.

Helvetia

Mona Blum

Corporate Communications Manager