Case Study: Forbo Flooring Systems achieves higher engagement and 50% production cost savings with Foleon

How Forbo inspires and persuades readers with interactive product catalogs

Forbo, a global flooring manufacturer, needed a modern, responsive way to showcase product collections like Marmoleum—PDFs and a content‑heavy website were not engaging or mobile‑friendly. Since 2015 they’ve used Foleon to create interactive digital publications for sales and marketing collateral, replacing static PDFs with immersive, multimedia catalogs that are easy to update and translate across offices.

Using Foleon’s platform Forbo built more than 80 publications in six languages and cut production costs by 50% by eliminating print. The interactive catalogs deliver measurable engagement: 30% of readers use tablet or smartphone, Dutch visitors spend an average of 3 minutes (vs 50 seconds on the website), and the English catalog averages 5 minutes with 18 of 23 pages viewed—results Forbo attributes to Foleon’s responsive design, analytics, and ease of use.

Forbo

Rowena de Roos

International Communications Manager