Case Study: Argus Media optimizes its sales process and boosts event registrations with Foleon

How engaging event guides help Argus Media to optimize their sales process

Argus Media, a multinational provider of commodity price benchmarks and events, was stuck with static, heavyweight PDFs and flipbooks that were not mobile-responsive, interactive, or trackable — limiting engagement and lead generation. DH Design addressed this by adopting the Foleon platform to create modern, interactive, responsive digital event guides (digital brochures) for Argus Media.

Using Foleon, DH Design built a master branded template with personalized URLs and analytics so new guides can be produced in about 7 hours, enabling high-volume rollout (35 publications and over 20 event brochures per year) and strong engagement (4.5 min average reading time). Foleon’s reporting dashboard and Google Analytics tracking delivered measurable impact — increased form fills and steadily growing event attendance — helping Argus Media optimize their sales process.

Argus Media

Lukas Hall

Head of Global Conference Marketing