Case Study: AM achieves high reader engagement and brings urban developments to life with Foleon

How Dutch real estate developer AM brings the urban developments of the future to life using digital magazines

AM, a Dutch real estate developer focused on sustainable, forward‑looking urban communities, faced costly, inflexible printed brochures that couldn’t be edited, measured, or updated when homes sold. To digitize their marketing and better inspire future residents, AM adopted Foleon’s digital publications platform to create interactive, multimedia magazines for each project.

Using Foleon, AM produces rich digital magazines with background and 360° video, interactive maps and templates that can be edited and republished within a day, backed by responsive support from Foleon. The results: average reading time of 15 minutes, about 80–90% of readers reaching the last page (46% via mobile), faster time‑to‑market, easier removal of sold homes, improved lead insights and reusable content that saves time and money.

AM

Lex Willemars

AM