Case Study: Bejo (vegetable seed company) achieves stronger event engagement and centralized, measurable communications with Foleon

How Bejo uses Foleon to engage attendees before, after, and during events

Bejo, a global leader in breeding, production, and sales of vegetable seeds, needed a more innovative, visually appealing way to present event communications for large trade shows like Fruit Logistica and their own Bejo Open Days. As an early adopter, Bejo turned to Foleon’s digital publication platform to create responsive, interactive event magazines that reflect the company’s innovative brand while covering all necessary program and speaker information.

Using Foleon, Bejo built interactive, mobile-friendly publications with images, videos, animations and easy post-publish editing, and leveraged Google Analytics integration plus Foleon’s reporting to measure performance. The result: centralized, up-to-date event communication that’s easy to distribute via email and social media, strong audience engagement with device usage split ~50% desktop / 40% mobile / 10% tablet, positive internal and visitor feedback, and Foleon becoming a core part of Bejo’s digital marketing strategy.

Bejo

Jurgen van Baar

Visual Communication Designer