Case Study: DataCamp achieves faster content creation and team alignment across the customer journey with Foleon

DataCamp accelerates content creation and team alignment across the customer journey

DataCamp, the online learning platform with over 6,000,000 learners and 1,200+ Enterprise customers, needed to shift its content strategy from B2C-focused materials to polished, targeted experiences that appeal to B2B buyers — including Fortune 1000 companies. To do this they chose the Foleon platform to create more strategic, interactive content and buyer enablement assets that better reflect their enterprise offering across the customer journey.

Using Foleon, DataCamp built interactive, on‑brand assets for marketing, sales, lead generation, customer success and product teams, with content used across their Belgium, UK and USA offices. Foleon’s platform integrated with their sales and customer-success tech stack, enabled templates that increased content velocity and scale, and helped DataCamp differentiate its enterprise proposition — with four teams actively using Foleon and assets deployed across three offices.

DataCamp

Joyce Chiu

Content Marketing Manager