Case Study: Clarksons achieves brand control and scalable content management with Foleon

Clarksons scales content across 5 workspaces and 67 offices with Foleon

Clarksons, a global shipping company and FTSE 250 firm, faced significant challenges in managing consistent, on-brand content across its 67 international offices. With various departments creating their own materials, they suffered from a lack of brand control, no visibility on performance, and an inability to scale their content creation. They turned to Foleon to address these issues.

Using Foleon, Clarksons implemented a structured solution with five separate workspaces and brand kits managed through the platform's Brand Console. This gave their marketing team administrative control and visibility over all content created across different departments while still allowing necessary flexibility for subsidiaries. The result was streamlined collaboration across time zones and a massive expansion in content use, growing from a single marketing team to over 30 active users creating thousands of publications, ultimately embedding Foleon as an integral part of their daily operations.

Clarksons