Case Study: Betty Blocks achieves a 20% increase in leads and 4x faster content creation with Foleon

Betty Blocks increases lead volume by 20% after shifting from PDFs to digital publications

Betty Blocks, the world’s leading no‑code application development platform, was hindered by a PDF‑based content workflow that split copy and design, prevented interactivity, and provided no engagement data. To gain reader insights, speed production, and boost lead generation, Betty Blocks shifted its entire content production to Foleon’s digital publications platform.

Using Foleon’s platform and onboarding support, Betty Blocks replaced static PDFs with interactive publications (including sign‑up forms and third‑party integrations), enabling a smoother, more on‑brand creation process. The Foleon implementation let them produce content four times faster, publish 28 digital assets, and drove a 20% increase in lead volume while delivering higher engagement metrics and streamlined workflows.

Betty Blocks

Victor Küppers

VP of Marketing