Case Study: BBN boosts readership by 300% with Foleon

BBN triples readership in 12 months with Foleon

BBN, a global marketing firm, faced challenges with inaccessible and unmeasurable content that was primarily distributed as PDFs, limiting their brand awareness and lead generation efforts. They sought a more efficient digital publishing solution and chose Foleon for its flexibility and cost-effectiveness to make their content more accessible to their audience of senior B2B marketers.

Using Foleon's templates and interactive features, BBN streamlined its content production, making it four times faster. The solution enabled them to create eBooks, whitepapers, and internal communications, leading to a 300% increase in readership and generating 70 new leads. Foleon significantly broadened BBN's brand awareness and contributed to a major rise in website traffic.

BBN