Case Study: BBN, the world’s leading B2B marketing agency, triples readership and speeds content production 4x with Foleon

BBN triples demand with accessible and measurable content

BBN, the world’s leading B2B marketing agency, faced limited accessibility and measurability because most content lived as PDFs and was hard to update or track. To boost brand awareness and generate demand among senior B2B marketing managers and CMOs, BBN adopted Foleon’s digital publication platform for creating web-based eBooks, whitepapers, guides and internal bulletins.

Using Foleon’s templates, interactive embeds and gated landing-page tools, BBN converted PDF resources into web-based publications and sped production up about 4x without heavy design support. The impact was measurable: average readership per publication tripled within 12 months, roughly 70 leads were generated from gated content, website traffic rose significantly, and overall brand awareness and content measurability improved — all achieved with Foleon.

BBN

Annette Fernandes

Executive Director