Case Study: Avison Young scales content creation and boosts reader engagement with Foleon

Avison Young boosts reader engagement by 300% with Foleon

Avison Young, a global commercial real estate advisor, faced significant challenges in scaling content creation across its numerous local marketing teams. The company suffered from a content bottleneck due to an over-reliance on a centralized design team and was unable to effectively measure reader engagement with its static PDF format. They turned to Foleon to find a solution that would democratize content creation while maintaining strict brand governance.

By implementing Foleon's platform, Avison Young empowered its local teams to independently create dynamic, on-brand content using centrally managed templates. This solution resolved their bottleneck and delivered impressive results, including a 300% increase in views for a key report and an average reader engagement time of over 10 minutes, far exceeding the industry average. Foleon enabled the company to scale content creation globally while gaining valuable engagement metrics.

Avison Young