Case Study: Argus Media boosts delegate sales with Foleon

Argus Media creates digital event guides in 7 hours with Foleon

Argus Media, a leading provider of energy and commodity price benchmarks, found their marketing brochures for global conferences to be tired and outdated. They needed a new, engaging way to communicate with their audience and drive delegate registrations, moving beyond static PDFs that were not mobile-friendly or interactive. They partnered with Foleon to create digital event guides.

Using Foleon, the agency DH Design built a master template to quickly produce over 20 interactive and responsive event brochures annually for Argus Media. The solution provided a modern, trackable content experience that significantly increased form fills and delegate engagement. This led to a steady growth in event attendance and ultimately strengthened the Argus Media brand.

Argus Media