Case Study: Aon Netherlands achieves faster content production and 40% higher engagement with Foleon

Aon increases content velocity and audience engagement with Foleon

Aon Netherlands (Aon) faced a growing internal communications workload: producing more engaging, interactive content across departments while keeping brand control and empowering nontechnical colleagues to create assets. Traditional static newsletters were underperforming (about a 30% open rate), and the team needed a simpler way to scale content production without increasing bottlenecks.

Aon adopted the Foleon platform, using branded templates and interactive, magazine‑style experiences to democratize content creation and ensure on‑brand output. With Foleon, teams publish multiple core assets and 20+ content experiences, sped up production, and boosted engagement — open rates rose from ~30% to 70%, overall readership increased ~40%, employee‑magazine readership sits around 70% (with readers consuming ~80% of pages). Foleon’s reporting and template features delivered measurable efficiency and audience gains.

Aon

Susanne Schuijt

Senior Communications Advisor