Case Study: Aon achieves 40% higher content engagement with Foleon

Aon boosts content engagement by 40% with Foleon

Aon, a leading professional services firm, faced challenges in producing its high volume of internal content. The process was labor-intensive and created a heavy workload for the communications team, while the static nature of their legacy email newsletters failed to generate the desired engagement. They sought a solution that would empower less tech-savvy colleagues across departments to create content autonomously while ensuring brand control.

The company implemented Foleon to create interactive, magazine-like content experiences. Using branded templates prepared by a designer, various teams were able to produce engaging assets independently. This solution from Foleon led to a 40% increase in readership engagement, with open rates for content jumping from 30% to 70%. The platform also provided valuable analytics that helped Aon optimize its content strategy for even better results.

Aon