Case Study: WorkplaceDiversity boosts email deliverability with Folderly

WorkplaceDiversity boosts email deliverability to 99% with Folderly

WorkplaceDiversity, an online platform for inclusive hiring, faced a critical challenge as its notification emails were being diverted to spam, causing subscriber complaints. The company, which relied on email to inform users about job opportunities, was not tracking its open rate and had no clear picture of the deliverability issues. They turned to the vendor Folderly to diagnose and resolve the problem with their email domain health.

Folderly conducted a domain health analysis and identified key issues including incorrect DNS settings and a lack of sending intervals. The Folderly solution involved generating new authentication records, reducing email volume, building a structured sending schedule, and running positive interaction campaigns. The results were a restored domain reputation and a dramatic increase in deliverability to 99%, which boosted the open rate to 36%, improved user engagement, and increased subscription rates for the platform.

WorkplaceDiversity