Case Study: a U.S. pharmacy chain achieves 95%+ email deliverability with Folderly

U.S. Pharmacy Chain boosts email deliverability to 95% with Folderly

A U.S. pharmacy chain approached Folderly with a significant challenge in its cold email outreach. Their efforts were being severely hampered by poor deliverability, with a high bounce rate and many messages being flagged as spam. Key issues included a misconfigured DNS, a new sending domain with no warm-up, and overly complex email templates. They enlisted Folderly to build a new, compliant cold email infrastructure from the ground up.

Folderly implemented a comprehensive solution, beginning with setting up a properly configured named domain and segmenting their sending domains. The team rebuilt the DNS records with custom SPF, DKIM, DMARC, and BIMI protocols and performed a full audit and optimization of their email templates. Finally, Folderly executed a custom domain warm-up campaign and provided ongoing monitoring. As a result, the pharmacy chain achieved a dramatically improved 41% open rate and over 95% email deliverability, establishing a steady and successful outreach engine.