Case Study: Token.io boosts open rate from 4% to 70% with Folderly

Token.io boosts open rate from 4% to 70% with Folderly

Token.io, a fintech company providing an open banking payments platform, faced a critical email deliverability challenge. Their cold email outreach open rate had plummeted from 50% to just 4%, severely hindering their ability to generate new clients and nurture prospects. They enlisted Folderly to diagnose and fix the underlying issues affecting their email campaigns.

Folderly's solution involved a comprehensive domain analysis that uncovered incorrect DNS settings, specifically a faulty DKIM signature and a non-reporting DMARC policy. The vendor fixed these records and executed a careful domain warmup campaign. As a result, Folderly successfully increased Token.io's open rate from 4% to 70% and restored their email deliverability to 100%, significantly improving engagement and providing ongoing visibility into their email performance.

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