Case Study: The Client achieves 67% email open rate with Folderly

The Client boosts email open rates to 67% with Folderly

The Client, a small information technology and services company, experienced a severe problem with their primary sales channel, cold email outreach. Their domain reputation had deteriorated so badly that email deliverability plummeted to 0%, with all emails going to spam. This crisis threatened their business growth, prompting them to seek help from the vendor, Folderly.

Folderly implemented a two-pronged solution, working to revive the old domain with updated templates and a careful warm-up campaign while simultaneously setting up and warming up a new domain. As a result, Folderly successfully restored the old domain's sender score and achieved a 67% open rate and 100% deliverability on the new domain, which also saw a 50% higher reply rate. The client's email marketing became effective across all 45 mailboxes.

The Client