Case Study: SockFancy boosts email deliverability and open rates with Folderly

SockFancy boosts email open rate by 52% with Folderly

SockFancy, a small e-commerce business specializing in custom socks, faced a major challenge when its email marketing performance declined. Their domain had been blacklisted, causing their emails to land in spam folders. They contacted Folderly to improve their email deliverability and campaign ROI.

Folderly conducted a domain health audit, identified the blacklisting and DNS issues, and implemented a solution. This included generating a proper SPF record and running positive email interaction campaigns. As a result, Folderly successfully removed the SockFancy domain from all blacklists. The open rate for their emails increased from 14% to 52%, and the number of weekly closed deals more than doubled from 30 to 70.

SockFancy