Case Study: FrontCore boosts cold email open rates to 70% with Folderly

FrontCore boosts open rates from 2% to 70% with Folderly

FrontCore, a small software development company based in Norway, faced a critical challenge when the open rate for their cold email outreach campaigns plummeted from 40-50% to just 2-7% after switching their marketing platform. This severe deliverability issue threatened their sales pipeline and domain reputation. They enlisted Folderly to diagnose and resolve the underlying technical problems.

Folderly's solution involved a comprehensive analysis that identified missing and misaligned DNS records, including no DMARC policy and incorrect SPF and DKIM configurations. The Folderly team fixed these records, authenticated the client's domain within HubSpot, and ran careful warm-up campaigns. As a result, Folderly successfully restored FrontCore's open rate to a new high of 60-70%, which directly led to a 15% increase in revenue generated from their cold email outreach.

FrontCore