Case Study: Edthena boosts email deliverability with Folderly

Edthena boosts email deliverability to 99% with Folderly

Edthena, a platform that helps teachers improve their skills with AI tools, faced a critical challenge with its email outreach. After beginning cold email campaigns with high volumes, their open rate plummeted to just 2%, indicating major deliverability issues. The company turned to Folderly for a domain audit and assistance in diagnosing the problem.

Folderly implemented a comprehensive solution, which included registering a new domain, meticulously configuring its DNS records, and executing a structured warm-up process. This approach, managed using Folderly's tools, rapidly restored email performance. The open rate immediately recovered to 20%, and over the following nine months, Edthena enjoyed high engagement rates and reliable inbox placement for their campaigns.

Edthena