Case Study: CitrusAd boosts email deliverability and open rates with Folderly

CitrusAd boosts open rates to 84% with Folderly

CitrusAd, a marketing agency, faced significant email deliverability and brand recognizability challenges due to the complexity of managing around ten Microsoft-hosted mailboxes for their outreach. Their marketing emails were often delayed or filtered by receiving servers, putting them at a competitive disadvantage. To overcome these obstacles, they turned to Folderly for its email marketing and deliverability services.

Folderly implemented a comprehensive solution, starting with an analysis that identified issues with the client's DNS settings. They expertly adjusted the SPF, DKIM, and DMARC records and added a new BIMI record to boost brand visibility. The CitrusAd team also began using the Folderly platform for ongoing testing and monitoring. As a result, the agency's email open rate dramatically increased to 84%, and they achieved an exceptional 99% email deliverability rate across all major email platforms.

CitrusAd