Case Study: Belkins boosts email deliverability and MQLs with Folderly

Belkins boosts MQLs by 40% with Folderly

Belkins, a B2B lead generation agency, faced a significant drop in email deliverability that threatened its primary channel for generating marketing-qualified leads (MQLs). To remedy this critical issue and accelerate their outreach plans, the Belkins team reached out to the experts at Folderly for a comprehensive email deliverability audit and to utilize its specialized tools.

Folderly diagnosed the root causes, which included a problematic SPF record and HTML-heavy email templates that triggered spam filters. The solution involved using Folderly's SPF Record Maker to create a new, compliant record, revising email templates for better text-to-HTML ratios, and implementing more efficient mailbox warmup practices. As a result, Belkins achieved 100% email deliverability, saw its open rate climb to 70%, and increased the number of MQLs processed by 40%.

Belkins