Case Study: Leopard Hills Private Game Reserve boosts direct bookings with Focus Online Travel

Leopard Hills Private Game Reserve boosts direct bookings and lifts pageviews 25% with Focus Online Travel

Leopard Hills Private Game Reserve, a luxury safari lodge, tasked vendor Focus Online with the redevelopment of its website and the management of its comprehensive digital marketing program. The challenge was to further establish the lodge as a premium Southern African destination and increase its direct bookings.

Focus Online designed and developed a new website for the customer, incorporating stunning video content and photography. This was complemented by comprehensive paid search, SEO, and social media strategies. The vendor's solution successfully increased direct bookings as a percentage of overall new business. Measurable results included a 25% increase in total website pageviews and an 8% increase in total website entrances.

Leopard Hills Private Game Reserve