Case Study: Kings Camp boosts direct bookings with Focus Online Travel

Kings Camp boosts direct online revenue by 436.88% with Focus Online Travel

Kings Camp, a luxury safari lodge located in the Timbavati Private Nature Reserve, tasked vendor Focus Online Travel with the design and redevelopment of its website and the management of its digital marketing programs. The challenge was to establish the lodge as a premium Southern African destination and increase its online bookings.

Focus Online Travel implemented a comprehensive solution, which included designing and developing a new website and managing paid search, SEO, and social media strategies. The results were significant, with the 2024 website redevelopment contributing to a 436.88% increase in direct online revenue, a 63.89% increase in total pageviews, and a 4.08% increase in average session duration.

Kings Camp