Case Study: Axis Mutual Fund delivers WhatsApp customer support at scale with Focaloid Technologies

Axis Mutual Fund serves 6 million+ investor accounts with Focaloid Technologies on WhatsApp

Focaloid Technologies partnered with Axis Mutual Fund, the mutual fund arm of a major Indian private bank, to address their challenge of providing easy, conversational customer support to over 6 million investors via WhatsApp. The platform needed to be highly responsive, reliable, and scalable to handle real-world load while giving customers direct access to account queries and live agents.

Focaloid built a scalable, high-performance microservices platform using Node.js to power the WhatsApp channel. The solution incorporated RabbitMQ for asynchronous messaging and Redis for distributed caching to ensure resilience and fast response times. The result was a modern support channel that successfully serves millions of accounts, reduces load on traditional channels, and provides a scalable foundation for future services.

Axis Mutual Fund