Case Study: Axis Mutual Fund delivers scalable WhatsApp customer support with Focaloid Technologies

Axis Mutual Fund cuts support load by 30% with Focaloid Technologies

Focaloid Technologies partnered with Axis Mutual Fund, the mutual fund arm of a major Indian private bank, to address a key challenge. The client needed to bring investor services directly to the popular WhatsApp channel for its nearly 9 million investors, but required a secure, scalable platform hosted entirely on-premise. The project faced complex integrations with legacy systems, strict performance demands for high concurrency, and the need for intelligent automation to handle routine queries.

The solution Focaloid delivered was a production-grade, microservices-based customer support platform using Node.js, orchestrated with Kubernetes and Docker. They implemented event-driven communication via RabbitMQ, distributed caching with Redis, and an ML-powered FAQ engine. For Axis Mutual Fund, this resulted in a securely hosted system enabling instant WhatsApp access for investors, an estimated 30% potential reduction in agent support load, and elastic scalability serving millions of accounts across India.

Axis Mutual Fund