Case Study: Matsuri St James Restaurant boosts awareness and attracts younger diners with FML Public Relations

Matsuri St James Restaurant earns 30+ media features and reaches younger diners with FML Public Relations

The customer, Matsuri St James Restaurant, faced the challenge of attracting a younger audience and updating outdated online reviews amidst growing competition from new Japanese restaurants in London. FML Public Relations was tasked to increase awareness of the restaurant's newly refurbished sushi bar and its teppan-yaki cooking style.

FML Public Relations organized events for food writers and bloggers to sample the menu and experience the teppan-yaki cooking, supported by social media promotion. The results included 45 press and bloggers dining at the restaurant and 30 items of coverage in key publications. This led to updated online reviews and a reported increase in interest from a younger London audience.

Matsuri St James Restaurant