Case Study: Tech Data Mobile boosts exhibition stand engagement with FMI Agency

Tech Data Mobile boosts Mobile World Congress engagement with FMI Agency's 200sq m stand

Tech Data Mobile, a technology company, required an arresting exhibition stand design for their annual 200sq m booth at the Mobile World Congress in Barcelona. Their challenge was to create a stand that would effectively capture attention and communicate the full scope of their offer to attendees at the large-scale event. They commissioned FMI Agency to handle the design and production, incorporating both digital and print communications.

FMI Agency designed and produced a range of attention-grabbing communications for the stand, which included immense wall decals, complex infographics, and the creation of compelling films with motion graphics. The solution successfully increased visitor engagement, with strong footfall and positive feedback. Visitors were heard praising it as the most eye-catching booth, and they chose to stay for longer durations year-on-year, increasing opportunities for client engagement. The customer stated that FMI Agency delivered over and above their expectations.

Tech Data Mobile