Case Study: Targus boosts partner engagement with FMI Agency’s strategic marketing communications

Targus turns a 2-3 year marketing goal into daily partner tools with FMI Agency

The customer, Targus, needed to increase partner engagement and growth across the EMEA region but had struggled for years to find a creative agency to execute on this strategic communications goal. They engaged the vendor, FMI Agency, for strategic marketing communications and consultancy to define and achieve this objective.

FMI Agency implemented a consultative approach, leading to the creation of the Targus Engage brand identity and framework. The solution included a series of short, medium, and long-term marketing deliverables, from brand guidelines to gamification and nurturing campaigns. As a result, Targus now actively uses a complete set of partner solutions daily across its global business, achieving increased partner engagement and regional growth.

Targus