Case Study: Sony achieves impactful UK trade and consumer brand engagement with FMI Agency’s national roadshow

Sony launches 40-location roadshow with FMI

The customer Sony Mobile faced the challenge of training retail and call center staff across the country to launch its new Xperia product range. They chose the vendor FMI Agency to create an engaging national roadshow programme for impactful brand engagement.

FMI Agency implemented a comprehensive bus roadshow solution that featured a fully branded environment with training areas and the latest Sony kit. The programme was highly successful, covering over 40 locations and training more than 3,500 attendees in 2014 alone. The vendor's approach received extremely positive feedback, leading to scope for future phases.

Sony